Portrayal of Women Through Zambian Memes

Among internet content produced by users, are memes. Facebook and WhatsApp have become an integral part of society in this age social media where the young generation older adults engage interaction. These memes, sometimes, carry wrong perceptions messages that can create false consciousness among people. The notion gender is culturally socially constructed. Social sites reinforced concept stereotyping through its content. invisibly controlling people’s lives transferring stereotyped ideology. Stereotypes been a central theme memes on media. Some portraying women way roles represented. study adopted disparagement or superiority theory constructionism to examine Zambian Data for article was drawn from general scanning WhatsApp. This analyses how portrayed media, particularly In regard, used purposive sampling selected 100 as samples but only thirty were analysed study. Using thematic analysis sample, representations sampled exhibited negative constructions womanhood. Further, findings showed language not imparts joy laughter, also some statements convey hatred, sarcasm, viciousness, vulgarity